Current Research
I am in the process of writing up the findings of the VideoTag experiment into a paper. It will focus on the results of the VideoTag experiment and discussion into how to encourage users to tag.
Whilst VideoTag was successful at generating more tags for the videos than exist currently on YouTube, users' generally only played the game once and most only played one level. It is obvious from this that VideoTag is not fun enough to sustain play. It also highlights that VideoTag benefited from a "just trying it out" motivation, but that this is not beneficial to keep users playing longer and returning into the game.
Therefore, future research will concentrate on game motivation and tagging motivation. How can users be encouraged to tag? I had hoped a game would encourage users to tag, which it did, but not enough. Therefore, I need to find out methods of creating the addictive quality that make some games more successful than others.
VideoTag proved unsuccessful as a tool at comparing suggested vs. blind tagging as not enough users used suggestions - this could be because it was not suited to a game environment or it could be that in VideoTag guided tagging was used over straight suggestions and guided tagging requires more cognitive effort that straight suggestions. I would like to create an experiment that would compare the 3 forms of tagging, blind, suggested and guided to see if one type generates more tags and also to measure the cognitive level of the tags entered, to see whether blind, suggested or guided tags differ significantly in cognitive level.
I am continuing this researh through my PhD at University of Wolverhampton.
